17 Reasons Why!
“17 Reasons Why!” is a key site in the cognitive map of San Francisco during the period in which Language writing emerged, the 1970s. The cryptic formula, for which no adequate explanation has been given, overlooked the Mission District at the intersection of 17th and Mission—and yet also seemed hardly to be there. Its address was always already iterative and non sequitur, always a prompt for questioning. I left the Bay Area before it came down in 2000, but it has a solid place in the firmament of urban legend, as in this article, from which we learn: “The 17 did refer to the fact the store stood on the corner of 17th Street. But what were the reasons? ‘People would ask what the 17 reasons were, and we would guff it off. There were no 17 reasons,’ [the former owner’s son] said.”